About Us

Founded by Pulkit Jain
Connect with me on LinkedIn

A Family Business, Reimagined for the Future

In 1996, my father opened a small retail shop in Kavi Nagar, Ghaziabad. Back then, it was called Jain Stores — built on trust, personal relationships, and a deep understanding of what customers truly needed.

I joined the business full-time on January 1, 2009, and soon after, formally established Purab Enterprises on April 1, 2010 — laying the foundation for structured, scalable retail operations.

Over the years, I witnessed a massive shift. Retail was moving from offline to online. Customer behaviour, brand dynamics, and market structures were evolving fast — but not always in the right direction.

On March 1, 2025, I took the leap:
I transformed Naivri — our omni-channel store — into a commission-free marketplace, with one simple mission:

To repair retail — not disrupt it.

Why Naivri Exists

Most D2C brands today are trapped in a race to be seen — burning money on ads, discounts, and influencer campaigns, only to end up with high returns and thinning margins.

Revenues grow. But profits? They vanish.
Because the system itself is flawed.

Indian consumer spending is increasingly routed through global tech giants — Meta, Google, Amazon, Flipkart — with brands paying heavy commissions and ad spends, while customer data is often compromised.

At the same time, shipping products from distant warehouses — when the same item is available just around the corner — leads to fuel waste, packaging pollution, and unnecessary delays.

The Naivri Way

Naivri is a smarter, cleaner, and more local alternative.

Here’s how we work:

• When a customer shows interest, they’re connected directly with the brand.

• The brand then routes them to a nearby trusted seller — enabling same-day delivery or easy local pickup.

• No inflated commissions. No platform manipulation. No fake MRPs.

We don’t take away anyone’s margin.
We don’t sell your data.
We simply connect real buyers with real sellers — faster, fairly, and transparently.

Why Choose Naivri?

✅ Strengthens the Indian economy
✅ Supports local sellers and stores
✅ Protects brand margins (0% commission)
✅ Enables hyperlocal delivery
✅ Reduces carbon emissions and returns
✅ Respects customer privacy

Our Philosophy:

If the maker and the buyer are both Indian,
the value should stay within India.

We're not here to disrupt — we're here to restore.
To bring trust, profitability, and local pride back into retail.

What You’ll Find on Naivri:

A growing collection of products from verified Indian D2C brands and trusted sellers.

🎁 Toys, books, return gifts, fashion accessories, collectibles — and more.

✔️ Transparent pricing — no fake discounts or inflated MRPs
✔️ Same-day delivery (via local partners) or easy pickup
✔️ Secure checkout and seamless experience
✔️ Friendly, responsive support
✔️ Zero onboarding fee — only a small charge on successful orders
✔️ Shopify seller? Integrate in just 2 minutes

Our Mission:

To empower Indian brands with a commission-free, fair, and future-ready retail ecosystem.
To offer customers a simple, trustworthy shopping experience — rooted in local trust and real connections.

Let’s Rebuild Retail — Together

Naivri is growing — with brands that think long-term, sellers who believe in relationships, and customers who want more than just convenience.

If you're a D2C brand looking to grow sustainably, or a customer who believes in supporting Indian retail —
join the Naivri mission.

📲 Download the Naivri App
Google Play Store | Apple App Store
🌐 Visit us at www.naivri.com

Naivri — Fresh Thinking. Same Retail.